{"id":11516,"date":"2011-12-15T23:06:07","date_gmt":"2011-12-15T14:06:07","guid":{"rendered":"http:\/\/tsugawa.tv\/apple_news\/?p=11516"},"modified":"2019-04-24T05:57:59","modified_gmt":"2019-04-23T20:57:59","slug":"real-story-behind-apple-think-different-campaign","status":"publish","type":"post","link":"https:\/\/tsugawa.tv\/apple_news\/2011\/12\/15\/real-story-behind-apple-think-different-campaign\/","title":{"rendered":"\u300cThink different.\u300d\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5185\u5e55\u304c\u660e\u3089\u304b\u306b\uff1d\u30b8\u30e7\u30d6\u30ba\u6c0f\u3001\u30c0\u30e1\u51fa\u3057\u3082"},"content":{"rendered":"<h3 class=\"sb\">TV CM\u300cCrazy Ones\u300d\u306b\u4e0d\u6e80\u7206\u767a\u3001\u60aa\u614b\u3092\u3064\u304f<\/h3>\n<p><a href=\"https:\/\/tsugawa.tv\/images\/2011dec\/think-differe-logo.jpg\" class=\"thickbox\" rel=\"top-page\" title=\"Apple\u3092\u3088\u307f\u304c\u3048\u3089\u305b\u305f\u3042\u307e\u308a\u306b\u3082\u6709\u540d\u306a\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b9\u30ed\u30fc\u30ac\u30f3\u300cThink different.\u300d\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tsugawa.tv\/images\/2011dec\/think-differe-s.jpg\" class=\"imgright\" alt=\"\u300cThink different\u300d\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\" width=\"300\" height=\"189\"\/><\/a><\/p>\n<p>\u300cThink different.\u300d\u306f\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30b8\u30e7\u30d6\u30ba\u6c0f\u304cApple\u306b\u5fa9\u5e30\u3057\u305f\u7fcc\u5e741997\u5e74\u306b\u6253\u305f\u308c\u305f\u3042\u307e\u308a\u306b\u3082\u6709\u540d\u306a\u5e83\u544a\u3067\u3042\u308a\u3001\u6700\u8fd1\u767a\u884c\u3055\u308c\u305f\u30a6\u30a9\u30eb\u30bf\u30fc\u30fb\u30a2\u30a4\u30b6\u30c3\u30af\u30bd\u30f3\u6c0f\u306b\u3088\u308b\u4f1d\u8a18\u300c\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30b8\u30e7\u30d6\u30ba\u300d\u306b\u3088\u308b\u3068\u3001\u540c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u4f34\u3046\u30c6\u30ec\u30d3\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u300cHere&#8217;s to the Crazy Ones\u300d\u306f\u30b8\u30e7\u30d6\u30ba\u6c0f\u4e3b\u5c0e\u306b\u3088\u308b\u3082\u306e\u3060\u3068\u66f8\u304b\u308c\u3066\u3044\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u300cCrazy ones\u300d\u306f\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u30fb\u30aa\u30d6\u30fb\u30b6\u30fb\u30a4\u30e4\u30fc\u3092\u7372\u5f97\u3059\u308b\u306a\u3069\u3001Apple\u306e\u696d\u7e3e\u56de\u5fa9\u306b\u5927\u304d\u304f\u8ca2\u732e\u3002\u76ee\u7acb\u3063\u305f\u65b0\u88fd\u54c1\u304c\u767a\u8868\u3055\u308c\u305f\u8a33\u3067\u3082\u7121\u3044\u306e\u306b\u3001\u505c\u6ede\u3057\u3066\u3044\u305f\u540c\u793e\u306e\u682a\u4fa1\u306f1\u5e74\u30673\u500d\u306b\u8df3\u306d\u4e0a\u304c\u3063\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5f53\u6642\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u643a\u308f\u3063\u305f\u5e83\u544a\u4ee3\u7406\u5e97TBWA\/Chiat\/Day\u306e\u30ed\u30d6\u30fb\u30b7\u30eb\u30bf\u30cd\u30f3\u6c0f\uff08Siltanen &amp; Partners\u73feCEO\uff09\u306b\u3088\u308b\u3068\u3001\u30b8\u30e7\u30d6\u30ba\u6c0f\u306f\u5e83\u544a\u5236\u4f5c\u306b\u95a2\u308f\u3063\u3066\u3044\u306a\u3044\u3070\u304b\u308a\u304b\u3001\u5b9f\u969b\u306b\u306f\u3001\u521d\u3081\u3066\u300cCrazy ones\u300d\u3092\u898b\u305f\u3068\u304d\u306b\u300c\u30af\u30bd\u4ee5\u4e0b\u3060\u300d\u3068\u60aa\u614b\u3092\u3064\u304d\u3001\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u653e\u6620\u304c\u5e7b\u306b\u7d42\u308f\u308b\u53ef\u80fd\u6027\u3082\u3042\u3063\u305f\u3068\u3044\u3046\u3002\u3057\u304b\u3057\u3001\u30b8\u30e7\u30d6\u30ba\u6c0f\u304c\u3044\u306a\u3051\u308c\u3070\u3053\u308c\u307b\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3067\u304d\u306a\u304b\u3063\u305f\u3060\u308d\u3046\u3057\u3001\u30b7\u30eb\u30bf\u30cd\u30f3\u6c0f\u306f\u300c\u5f7c\u306e\u8ca2\u732e\u5ea6\u306f\u8a08\u308a\u77e5\u308c\u306a\u3044\u300d\u3068\u8ff0\u3079\u3066\u3044\u308b\uff08via <a href=\"http:\/\/www.forbes.com\/sites\/onmarketing\/2011\/12\/14\/the-real-story-behind-apples-think-different-campaign\/\">Forbes<\/a>\uff09\u3002<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>\u30b8\u30e7\u30d6\u30ba\u6c0f\u306e\u69cb\u60f3\u3067\u306f\u5f53\u521d\u30c6\u30ec\u30d3\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u306f\u8a08\u753b\u3055\u308c\u3066\u304a\u3089\u305a\u3001\u7d19\u5a92\u4f53\u304c\u5ff5\u982d\u306b\u7f6e\u304b\u308c\u3066\u3044\u305f\u3002\u30b3\u30f3\u30da\u306e\u6253\u3061\u5408\u308f\u305b\u3067\u521d\u3081\u3066\u30b8\u30e7\u30d6\u30ba\u6c0f\u3068\u9762\u4f1a\u3057\u305f\u30b7\u30eb\u30bf\u30cd\u30f3\u6c0f\u306f\u3001\u300c\u4e16\u306e\u4e2d\u306e\u534a\u5206\u306e\u4eba\u3005\u306fApple\u304c\u5012\u7523\u3059\u308b\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u96d1\u8a8c\u306b\u308f\u305a\u304b\u3070\u304b\u308a\u306e\u5e83\u544a\u3092\u6253\u3063\u305f\u3068\u3053\u308d\u3067\u52b9\u679c\u306f\u5168\u304f\u30bc\u30ed\u3067\u3059\u3002Apple\u304c\u30e9\u30a4\u30aa\u30f3\u306e\u3088\u3046\u306b\u5f37\u3044\u4f01\u696d\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3059\u5fc5\u8981\u304c\u3042\u308b\u3093\u3067\u3059\u3002\u3082\u3063\u3068\u3067\u3063\u304b\u304f\u5927\u80c6\u306b\u3001\u30c6\u30ec\u30d3\u5a92\u4f53\u3092\u4e2d\u5fc3\u306b\u5e83\u544a\u3092\u5c55\u958b\u3057\u306a\u3044\u3068\u672c\u6765\u306e\u76ee\u7684\u3092\u9054\u6210\u3067\u304d\u307e\u305b\u3093\u300d\u3068\u5f37\u304f\u8feb\u3063\u305f\u3068\u3055\u308c\u308b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30b8\u30e7\u30d6\u30ba\u6c0f\u306f\u300cThink Different.\u300d\u306e\u30b9\u30ed\u30fc\u30ac\u30f3\u3084\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u306f\u6700\u521d\u304b\u3089\u597d\u610f\u7684\u3067\u3001\u300c\u3053\u308c\u306f\u7d20\u6674\u3089\u3057\u3044\u3002\u5b9f\u306b\u7d20\u6674\u3089\u3057\u3044\u300d\u3068\u8cde\u8cdb\u3057\u305f\u304c\u3001\u300c\u4e00\u822c\u306e\u4eba\u3005\u306f\u79c1\u304c\u3059\u3067\u306b\u30a8\u30b4\u30a4\u30b9\u30c8\u3060\u3068\u6c7a\u3081\u3064\u3051\u3066\u3044\u308b\u3002Apple\u306e\u30ed\u30b4\u3092\uff08\u5e83\u544a\u3067\u63b2\u8f09\u3057\u305f\uff09\u5929\u624d\u9054\u3068\u4e00\u7dd2\u306b\u3059\u308b\u306a\u3093\u3066\u7121\u7406\u3060\u3002\u30d7\u30ec\u30b9\u306b\u3082\u4e32\u523a\u3057\u306b\u3055\u308c\u308b\u300d\u3068\u8e8a\u8e87\u3057\u305f\u3068\u3044\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u300cThink different.\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30ed\u30fc\u30f3\u30c1\u3057\u30661\u5e74\u5f8c\u306b\u3088\u3046\u3084\u304f\u300ciMac\u300d\u304c\u767a\u8868\u3055\u308c\u3001Apple\u5fa9\u6d3b\u306e\u72fc\u7159\u304c\u4e0a\u304c\u3063\u305f\u3002<\/p>\n<div class=\"clear\"><\/div>\n<div class=\"a-c\"><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/nytz2zfJL3I\" allowfullscreen=\"\" width=\"480\" height=\"360\" frameborder=\"0\"><\/iframe><br \/>\nHere&#8217;s to the Crazy Ones\uff08\u65e5\u672c\u8a9e\u7248\uff09<\/div>\n<p class=\"a-c blockquote-a\">\n\u30af\u30ec\u30fc\u30b8\u30fc\u306a\u4eba\u305f\u3061\u304c\u3044\u308b<br \/>\n\u53cd\u9006\u8005\u3001\u5384\u4ecb\u8005\u3068\u547c\u3070\u308c\u308b\u4eba\u305f\u3061<br \/>\n\u56db\u89d2\u3044\u7a74\u306b \u4e38\u3044\u676d\u3092\u6253\u3061\u3053\u3080\u3088\u3046\u306b<br \/>\n\u7269\u4e8b\u3092\u307e\u308b\u3067\u9055\u3046\u76ee\u3067\u898b\u308b\u4eba\u305f\u3061<br \/>\n\u5f7c\u3089\u306f\u898f\u5247\u3092\u5acc\u3046 \u5f7c\u3089\u306f\u73fe\u72b6\u3092\u80af\u5b9a\u3057\u306a\u3044<br \/>\n\u5f7c\u3089\u306e\u8a00\u8449\u306b\u5fc3\u3092\u3046\u305f\u308c\u308b\u4eba\u304c\u3044\u308b<br \/>\n\u53cd\u5bfe\u3059\u308b\u4eba\u3082 \u8cde\u8cdb\u3059\u308b\u4eba\u3082 \u3051\u306a\u3059\u4eba\u3082\u3044\u308b<br \/>\n\u3057\u304b\u3057 \u5f7c\u3089\u3092\u7121\u8996\u3059\u308b\u3053\u3068\u306f\u8ab0\u3082\u3067\u304d\u306a\u3044<br \/>\n\u306a\u305c\u306a\u3089\u3001\u5f7c\u3089\u306f\u7269\u4e8b\u3092\u5909\u3048\u305f\u304b\u3089\u3060<br \/>\n\u5f7c\u3089\u306f\u4eba\u9593\u3092\u524d\u9032\u3055\u305b\u305f<br \/>\n\u5f7c\u3089\u306f\u30af\u30ec\u30fc\u30b8\u30fc\u3068\u8a00\u308f\u308c\u308b\u304c \u79c1\u305f\u3061\u306f\u5929\u624d\u3060\u3068\u601d\u3046<br \/>\n\u81ea\u5206\u304c\u4e16\u754c\u3092\u5909\u3048\u3089\u308c\u308b\u3068\u672c\u6c17\u3067\u4fe1\u3058\u308b\u4eba\u305f\u3061\u3053\u305d\u304c<br \/>\n\u672c\u5f53\u306b\u4e16\u754c\u3092\u5909\u3048\u3066\u3044\u308b\u306e\u3060\u304b\u3089<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV CM\u300cCrazy Ones\u300d\u306b\u4e0d\u6e80\u7206\u767a\u3001\u60aa\u614b\u3092\u3064\u304f \u300cThink different.\u300d\u306f\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30b8\u30e7\u30d6\u30ba\u6c0f\u304cApple\u306b\u5fa9\u5e30\u3057\u305f\u7fcc\u5e741997\u5e74\u306b\u6253\u305f\u308c\u305f\u3042\u307e\u308a\u306b\u3082\u6709\u540d\u306a\u5e83\u544a\u3067\u3042\u308a\u3001\u6700\u8fd1\u767a\u884c\u3055\u308c\u305f\u30a6\u30a9\u30eb\u30bf\u30fc\u30fb\u30a2 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[405,158],"class_list":["post-11516","post","type-post","status-publish","format-standard","hentry","category-steve-jobs","tag-steve-jobs","tag-158"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30b8\u30e7\u30d6\u30ba\u6c0f\u306eApple\u5fa9\u5e30\u7fcc\u5e74\u306e1997\u5e74\u306b\u6253\u305f\u308c\u305f\u3042\u307e\u308a\u306b\u3082\u6709\u540d\u306a\u5e83\u544a\u300cThink different\u300d\u306e\u5185\u5e55\u3092\u7d39\u4ecb\u3002\u30c6\u30ec\u30d3\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u300cHere&#039;s to the Crazy Ones\u300d\u306f\u30b8\u30e7\u30d6\u30ba\u6c0f\u4e3b\u5c0e\u306b\u3088\u308b\u3082\u306e\u3060\u3068\u3055\u308c\u3066\u304d\u305f\u304c\u3001\u540c\u6c0f\u306f\u5e83\u544a\u5236\u4f5c\u306b\u307e\u3063\u305f\u304f\u95a2\u308f\u3063\u3066\u3044\u306a\u3044\u3070\u304b\u308a\u304b\u3001\u521d\u3081\u3066CM\u3092\u898b\u305f\u3068\u304d\u306b\u300c\u30af\u30bd\u4ee5\u4e0b\u3060\u300d\u3068\u60aa\u614b\u3092\u3064\u3044\u305f\u3068\u3044\u3046\u3002\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Tsugawa.TV\"\/>\n\t<meta name=\"google-site-verification\" content=\"_AmgZClUlZNe9o-OgK15pga66EMMisJZFoSFgaIJnzc\" \/>\n\t<meta name=\"keywords\" content=\"think different,here\\&#039;s to the crazy ones\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/tsugawa.tv\/apple_news\/2011\/12\/15\/real-story-behind-apple-think-different-campaign\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"ja_JP\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Apple News | Tsugawa.TV | Apple\u30cb\u30e5\u30fc\u30b9\u60c5\u5831\u7dcf\u5408\u30b5\u30a4\u30c8\u3002Mac, iPhone, iPad \u306e\u6700\u65b0\u30cb\u30e5\u30fc\u30b9\u306f\u3053\u3053\u3067\u30b2\u30c3\u30c8\uff01\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u300cThink different\u300d\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5185\u5e55\u304c\u660e\u3089\u304b\u306b\uff1d\u30b8\u30e7\u30d6\u30ba\u6c0f\u3001\u30c0\u30e1\u51fa\u3057\u3082 | Apple News | Tsugawa.TV\" \/>\n\t\t<meta property=\"og:description\" content=\"\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30b8\u30e7\u30d6\u30ba\u6c0f\u306eApple\u5fa9\u5e30\u7fcc\u5e74\u306e1997\u5e74\u306b\u6253\u305f\u308c\u305f\u3042\u307e\u308a\u306b\u3082\u6709\u540d\u306a\u5e83\u544a\u300cThink 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content=\"https:\/\/tsugawa.tv\/apple_news\/wp-content\/uploads\/2026\/05\/tsugawa-tv-apple-news.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2011-12-15T14:06:07+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2019-04-23T20:57:59+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u300cThink different\u300d\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5185\u5e55\u304c\u660e\u3089\u304b\u306b\uff1d\u30b8\u30e7\u30d6\u30ba\u6c0f\u3001\u30c0\u30e1\u51fa\u3057\u3082 | Apple News | Tsugawa.TV\" \/>\n\t\t<meta name=\"twitter:description\" 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